Internet identity aka online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself. Although some people choose to use their real names online, some Internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information. An online identity may even be determined by a user’s relationship to a certain social group they are a part of online. Some can even be deceptive about their identity. In some online contexts, including Internet forums, online chats, and online games, users can represent themselves visually by choosing an avatar. Avatars are one way users express their online identity. Through interaction with other users, an established online identity acquires a reputation, which enables other users to decide whether the identity is worthy of trust. Online identities are associated with users through authentication, which typically requires registration and logging in. Some websites also use the user’s IP address or tracking cookies to identify users. The concept of the self, and how this is influence d by emerging technologies, are a subject of research in fields such as education, psychology and sociology. The online dis inhibition effect is a notable example, referring to a concept of unwise and uninhibited behavior on the Internet, arising as a result of anonymity and audience gratification. Take Care!