Visual Identity

Visual Identity


A brand is lots of things. it is how you present yourself every
single day, the way you feel to your friends, your clients and your social networks. There are lots of ways to represent who we are and who we want noticing us. A brand is our personality. Let’s focus on visual identity. The fonts, shapes colours and visual cues that represent you, your product, service or event. icons mean visuals and taglines are some other main ways to visually
identify. An icon or identity mark is used in social media and many creative places where your identity already stands out. Main identity is the most used component. Sometimes the only developed component. Frequency is key here to embed the
visual in the mind of your target. The tagline helps define a product, service or event. It is a simple statement to help define the identity. When creating a new identity the tagline
should accompany the main identity as often as possible. There are many examples of icons, main identities and taglines. Sticking to your identity guidelines
produced many rewards, including time, loyalty and revenue. A good embedded identity frees your time, allowing focus on your current message
to your target. Over time the market should have a quick
visual recognition that creates a feeling of your identity. there is no need for reintroduction an
explanation. The identity is remember with little
thought. Some people may not need your product or service today, but when they do, you should be remembered with little effort. Visual recognition of your identity brings customer loyalty and fans. From a simple identity. To a full identity guide, and many levels in-between, depending on your needs. When you need help creating a visual identity for a product service company, or event got to billmurphy.ca and purplealien.net for all your creative needs.

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